Sooryanarayanan Balasubramanian

Sooryanarayanan Balasubramanian (5)

Soorya is a passionate marketer with over a decade of experience in product management and marketing. Currently, he spearheads Spektacom’s marketing and its digital presence. He is a mechanical engineer and holds an MBA (Marketing) from Great Lakes Institute of Management. You can connect with him on https://in.linkedin.com/in/sooryanarayanan

PowerBat - Bringing the Fans Closer to the Game

Every cricket match is a story about the battle between two playing teams and between two key elements of the game - bat and ball.  Cricket fans throng the stadiums, like movie theatres, to view & anticipate the gameplay and watch their stars in…

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The New Age Cricket Coach

So, when did coaching actually became a norm in Cricket? Was it when the game of cricket was played with sticks, similar to hockey? Or when the first international cricket match happened? Or was it when the West Indies won the first Cricket world…

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The Age for Smart Cricket Bats

THE BAT  Law 5.71 & 5.7.2: The bat should not be more than38 inches / 96.52 cm in length; 4.25 inches / 10.8 cm in width; 2.64 inches / 6.7 cm in depth; 1.56 inches / 4.0 cm at the edges (Source: MCC Law…

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The Science of Power Hitting in Cricket

Every cricketer, be it a kid playing in the narrow streets of Mumbai to an international cricketer playing in the IPL, loves hitting boundaries. The idea of “Speed” and “Power” brings a new excitement to the game, and has penetrated into all aspects of…

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Technologies in Cricket for 21st Century Fans

The technological demands for Cricket in the 21st century are vastly different from that of the previous era. In the 20th century, the focus for tech companies was primarily on broadcasting and in enhancing the reach of the game - more countries, more players,…

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