Soorya is a passionate marketer with over a decade of experience in product management and marketing. Currently, he spearheads Spektacom’s marketing and its digital presence. He did his mechanical engineering from GCT (Coimbatore) and holds an MBA (Marketing) from Great Lakes Institute of Management (Chennai). You can connect with him on https://in.linkedin.com/in/sooryanarayanan
You’ve come in to bat on the final day of a tightly contested test match. Chasing a massive target of 328, your team is now at 167/3 with around 50 more overs to go. You realise there is an opportunity to chase down the target…
Continue reading...It was the beginning of the summer of 1946 in England, and undivided India, under the captaincy of Iftikhar Ai Khan Pataudi, were all set to take on the mighty English at the Lord’s Cricket Ground. The BBC TV crew members were running helter-skelter to get…
Continue reading...India is playing an ODI game against Australia at the Gabba. Chasing a target of 320, India is at 260/6 in the 44th over. The stylish left-hand Indian batsman, inching towards a century, looks to sweep a spinning delivery from a part time Australian off-spinner…
Continue reading...Cricket as we know today is vastly different from the game played during colonial times. You might ask, what has changed? The game is still about the battle between bat and ball and the basic rules are pretty much the same. MCC (Marylebone Cricket Club)…
Continue reading...If you can’t measure it, you can’t improve it. Peter Drucker, a renowned expert in modern management If you need to compete at the highest levels of Indian cricket, you need to pass a stringent Yo-Yo test. It is a gruelling routine of sprints and…
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