Sooryanarayanan Balasubramanian

Sooryanarayanan Balasubramanian (2)

Soorya is a passionate marketer with over a decade of experience in product management and marketing. Currently, he spearheads Spektacom’s marketing and its digital presence. He is a mechanical engineer and holds an MBA (Marketing) from Great Lakes Institute of Management. You can connect with him on https://in.linkedin.com/in/sooryanarayanan

The Science of Power Hitting in Cricket

Every cricketer, be it a kid playing in the narrow streets of Mumbai to an international cricketer playing in the IPL, loves hitting boundaries. The idea of “Speed” and “Power” brings a new excitement to the game, and has penetrated into all aspects of…

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Technologies in Cricket for 21st Century Fans

The technological demands for Cricket in the 21st century are vastly different from that of the previous era. In the 20th century, the focus for tech companies was primarily on broadcasting and in enhancing the reach of the game - more countries, more players,…

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